Introducing the next chapter of our TB Summer Monogram campaign: a free-spirited exploration of optimism, escapism and our heritage of the outdoors, captured through three breathtaking vistas featuring the Thomas Burberry Monogram.
Hot Air Balloons
As dawn breaks, four hot air balloons take flight across the landscape of Wuhai in Inner Mongolia. Each of the four balloons showcases a different colourway from the TB Summer Monogram collection.
‘When you see Wuhai from that height, you will be amazed by the wonder of nature. The Gande’er Mountain and the Yellow River have divided the ecosystem into a desert and a Hetao Plain full of life. You can’t imagine how spectacular the environment is until you are up in the sky.’
The arid desert landscape of Dubai offers a unique canvas for celebrating the Thomas Burberry Monogram. The textural sand inscriptions were created by multidisciplinary artist Nathaniel A. Alapide.
‘If you create something in the desert, it will always cover it up – it has that ephemeral nature to it. The desert is unforgiving. But when you go out into the desert, it is always a collaboration with nature.’
A fleet of sailboats glide into Shenzhen Harbour in China – each sail boldly adorned with one of our four TB Summer Monogram colourways. A modern reimagination of sporting heritage, reflecting elements that inspired the collection.
‘When you’re at sea, you really get to experience so many things that you can’t experience on land – like seeing the sky full of stars or sometimes, groups of dolphins swimming alongside you. Mainly, I feel a sense of yearning but there’s also freedom and then there’s also happiness.’